It is the letter of the Law, but I bet it was not originally written in Spanish...!!!!

I know, I complain too much about how the Spanish is written in certain ads and public signs, however I just remember that is the purpose of this blog... So here I go again:

Tower city: "Te has escrito en el club de Pasaporte?" I don't think I will!

The intention of  translating the text from English to Spanish  "Have you subscribed to the Passport Club," failed in this Tower City's Campaign.

Hey Old Navy, I really do not want to be "La Super estrella de la Vecindad"

Where are the good marketing people? where are the good marketing researchers that can at least look for basic facts about the Hispanic market? where are the smart people?

After watching the new Old Navy commercial targeting the Hispanic market, I am surprised for the ignorance in conducting such campaign, I am upset and offended because of the same circumstance: Ignorance!. Despite the catchy lyrics and the production of the video, I definitely will not buy Old Navy clothes because I do not want to be "La super estrella de la vecindad" or the "Superstar of the 'hood'."